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Cited article:

Anthropomorphism and diversity in virtual humans: their influence on the trust and attitudes of Gen Z consumers

Reginald Magtibay, Nadia Lonsdale and Gokhan Aydin
Corporate Communications: An International Journal 30 (5) 888 (2025)
https://doi.org/10.1108/CCIJ-04-2024-0072

The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention

Qian-Qian Huang, Hong-Jian Qu and Pei Li
Sustainability 14 (14) 8964 (2022)
https://doi.org/10.3390/su14148964