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Cited article:

The Role of Cartoon Character in Time-Honored Brand from Tourists’ Perspective: Extending Meaning Transfer Theory

Xinru Kong, Zhigang Chen, Yuqiang Fan, Yali Yang and Fen Gou
Journal of Quality Assurance in Hospitality & Tourism 1 (2025)
https://doi.org/10.1080/1528008X.2025.2482765

Spatial Distribution and Influencing Factors of Chinese Time-Honored Catering Brands in the Five Northwestern Provinces

Haiyan Zhang, Meiping Sun, Hao Zhang, Lei Zhang and Zhilan Wang
Sustainability 13 (7) 3755 (2021)
https://doi.org/10.3390/su13073755