Open Access
Issue
MATEC Web of Conferences
Volume 150, 2018
Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017)
Article Number 05043
Number of page(s) 6
Section Education, Social Science & Technology Management
DOI https://doi.org/10.1051/matecconf/201815005043
Published online 23 February 2018
  1. Aziz, N., Yasin, N. & Kadir, B., 2008. Web Advertising Beliefs and Attitude: Internet Users' View. The Business Review, Cambridge, 9(2), pp.332–339. Available at: http://abufara.com/abufara.net/images/abook_file/Web Advertising Beliefs and Attitude-Internet Users%E2%80%99 View.pdf [Accessed November 25, 2016]. [Google Scholar]
  2. Baumeister, R.F. et al., 2008. Free will in consumer behavior: Self-control, ego depletion, and choice. 18, pp.4–13. [Google Scholar]
  3. Busen, S.M.S., Mustaffa, C.S. & Bahtiar, M., 2016. Impacts of online banner advertisement on consumers' " purchase intention: A theoretical framework., 3(1), pp.75–82. [Google Scholar]
  4. Chaubey, D.S., Sharma, L.S. & Pant, M., 2013. Measuring the Effectiveness of Online Advertisement in Recalling a Product : An Empirical Study., pp.3747. [Google Scholar]
  5. Hoyer, W. D. & MacInnis, D. J., 2010. Consumer Behavior (5th Ed.). Boston: Cengage Learning. [Google Scholar]
  6. Johnson, E. J., Pham, M. T. & Johar, G. V., 2007. Consumer Behavior and Marketing. In: Social Psychology. Handbook of Basic Principles (2nd Ed.). New York: The Guildford Press, pp. 869-887. [Google Scholar]
  7. Karson, E.J., McCloy, S.D. & Bonner, P.G., 2006. An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising. Journal of Current Issues & Research in Advertising, 28(2), pp.77–91. Available at: http://www.tandfonline.com/doi/abs/10.1080/106417 34.2006.10505200. [CrossRef] [Google Scholar]
  8. Kim, J.U., Kim, W.J. & Park, S.C., 2010. Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26(5), pp.1208–1222. Available at: http://dx.doi.org/10.1016/j.chb.2010.03.032. [CrossRef] [Google Scholar]
  9. Kotler, P. & Amstrong, G., 2010. Principles of Marketing (13th Ed.). New York: Pearson. [Google Scholar]
  10. Lee, S.M. & Chen, L., 2016. The Impact of Flow on Online Consumer Behavior the Impact of Flow on Online Consumer Behavior University of NebraskaLincoln., 4417(February). [Google Scholar]
  11. Lim, Y., Yap, C. & Lau, T., 2011. The Effectiveness of Online Advertising in Purchase Decision : Liking, Recall and Click., 5(9), pp.1517–1524. [Google Scholar]
  12. Mazaheri, E., Richard, M. & Laroche, M., 2011. Online consumer behavior : Comparing Canadian and Chinese website visitors. Journal of Business Research, 64(9), pp.958–965. Available at: http://dx.doi.org/10.1016/j.jbusres.2010.11.018. [CrossRef] [Google Scholar]
  13. Melissa, H., 2014. CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets. Available at: http://www.adweek.com/digital/cmos-expect-75-marketing-budgets-be-digital-within-5-years-158481/. [Google Scholar]
  14. Nihel, Z., 2013. The Effectiveness of Internet Advertising through Memorization and Click on a Banner., 5(2), pp.93–101. [Google Scholar]
  15. Nikhashemi, S.R., Paim, L. & Sharifi, S., 2013. The Effectiveness of E-Advertisement towards Customer Purchase Intention : Malaysian Perspective., 10(3), pp.93–104. [Google Scholar]
  16. Nila, S.C.V, 2013. Consumer Attitude towards Internet Advertisement., (March), pp.264–265. [Google Scholar]
  17. Pavlou, P.A. & Stewart, D.W., 2013. Measuring the Effects and Effectiveness of Interactive Advertising Advertising : A Research Agenda. (September 2014), pp.37–41. [Google Scholar]
  18. Poddar, A., Donthu, N. & Wei, Y., 2009. Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality. Journal of Business Research, 62(4), pp.441–450. Available at: http://dx.doi.org/10.1016/j.jbusres.2008.01.036. [CrossRef] [Google Scholar]
  19. Rani, P., 2014. Factors influencing consumer behaviour., pp.52–61. [Google Scholar]
  20. Razzouk, N. & Seitz, V.A., 2008. Banner Advertising and Consumer Recall Banner Advertising and Consumer Recall : An Empirical Study., 6491(June). [Google Scholar]
  21. Robinson, H. et al., 2015. International Journal of Advertising : Internet advertising effectiveness Internet advertising effectiveness the effect of design on click-through rates., (January), pp.37–41. [Google Scholar]
  22. Rosenkrans, G., 2013. The Creativeness and Effectiveness of Online Interactive Rich Media Advertising., (February 2015), pp.37–41. [Google Scholar]
  23. Rosenkrans, G.L., 2006. Online banner ads and metrics challenges., 3(3), pp.193–218. [Google Scholar]
  24. Rani, P., 2014. Factors influencing consumer behaviour., pp.52–61. [Google Scholar]
  25. Robinson, H. et al., 2015. International Journal of Advertising : Internet advertising effectiveness Internet advertising effectiveness the effect of design on click-through rates., (January), pp.37–41. [Google Scholar]
  26. Wang, Y. & Sun, S., 2010. Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries. International Business Review, 19(4), pp.333–344. Available at: http://dx.doi.org/10.1016/j.ibusrev.2010.01.004. [CrossRef] [Google Scholar]
  27. Zourikalatehsamad, Naser Payambarpour, S.A., Alwashali, I. & Abdolkarimi, Z., 2015. The Impact of Online Advertising on Consumer Purchase Behavior Based on Malaysian Organizations., 9(10), pp.3340–3345. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.