Open Access
| Issue |
MATEC Web Conf.
Volume 119, 2017
The Fifth International Multi-Conference on Engineering and Technology Innovation 2016 (IMETI 2016)
|
|
|---|---|---|
| Article Number | 01025 | |
| Number of page(s) | 10 | |
| DOI | https://doi.org/10.1051/matecconf/201711901025 | |
| Published online | 04 August 2017 | |
- J.A. Gutman, Means-end chain model based on consumer categorization processes, J. mark., 46, 60-72 (1982) [CrossRef] [Google Scholar]
- J.C. Olson and T.J. Reynolds, The means-end approach to understanding consumer decision making. In J.C. Olson, & T.J. Reynolds (Eds.), Understanding consumer decision making: the means-end approach to marketing and advertising strategy, Mahwah, NJ: Erlbaum, 3-20 (2001) [Google Scholar]
- K.G. Grunert and C. Valli, Designer-made meat and dairy products: consumer-led product development, Livestock Production Science, 72, 83-98 (2001) [CrossRef] [EDP Sciences] [Google Scholar]
- K.G. Grunert, E. Sørensen, L.B. Johansen, and N.A. Nielsen, Analysing food choice from a means-end perspective, European Advances in Consumer Research, 2, 366-371 (1995) [Google Scholar]
- D.A. Costa, M. Dekker, and W.M.F. Jongen, An overview of means-end theory: potential application in consumer-oriented food product design, Trends food sci. technol., 15 (7), 403-415 (2004) [CrossRef] [Google Scholar]
- A.L. Biel, Brand Equity & Advertising: Advertising’s Role in Building Strong Brands, Converting Image Into Equity, 67-82 (1993) [Google Scholar]
- M.A. Wahba and L.G. Bridwell, Maslow reconsidered: a review of research on the need hierarchy theory, Organ. Behav. Hum. Perform., 15, 212-240 (1976) [CrossRef] [Google Scholar]
- D. Dobni and G. George Zinkham, In search of brand image: a foundation analysis, in advances in consumer research, eds. Marvin E. Goldberg, Gerald Gorn and Richard W. Pollay. Provo, UT: Association for Consumer Research, 17,100-119 (1990) [Google Scholar]
- G.L. Christensen and J.C. Olson, Mapping consumers mental models with ZMET, Psychology & Marketing, 19, 477-502 (2002) [CrossRef] [Google Scholar]
- E. Eakin, Penetrating the Mind by Metaphor, The York Times, February 23, B9 (2000) [Google Scholar]
- G. Zaltman and L.J. Schuck, Seeing through the Customer’s Eyes with Computer Imaging, In Sense & respond?capturing value in the network era, edited by Stephen P. Bradley and Richard L. Nolan. Harvard Business School Press, Boston, MA (1998) [Google Scholar]
- G. Zaltman, Consumer research: take a hike, Journal of Consumer Research, 26, 423-428 (2000) [CrossRef] [Google Scholar]
- G. Zaltman, Metaphorically speaking, Marketing Research, 8, 13-20 (1996) [Google Scholar]
- G. Zaltman, Rethinking market research: Putting people back in, J. Mark. Res., 34, 424-437 (1997) [CrossRef] [Google Scholar]
- G. Zaltman, How Customers Think: Essential Insights into the Mind of the Market, Harvard Business School Press, Boston, MA (2003) [Google Scholar]
- J.J. Collier and C. Malcolm, Visual Anthropology: Photography as a Research Method, Revised and expanded edition. Albuquerque, NM: University of New Mexico Press (1986) [Google Scholar]
- J. Gutman, Exploring the nature of linkages between consequences and values, Journal of Business Research, 22, 143-148 (1991) [CrossRef] [EDP Sciences] [Google Scholar]
- S.M. Kosslyn and O. Koenig, Wet Mind: The New Cognitive Neuroscience, NY: The Free Press (1992) [Google Scholar]
- M. Blaxton, Brand Equity & Advertising: Advertising’s Role in Building Strong Brands, Beyond Brand Personality: Building Brand Relationships, 113 (1992) [Google Scholar]
- M. De Reuver, H. Bowman, N. Heerschap, and H. Verkasalo, Smartphone measurement: do people use mobile applications as they say they do? 2012 International Conference on Mobile Business, Paper 2 (2012) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.