Issue |
MATEC Web Conf.
Volume 395, 2024
2023 2nd International Conference on Physics, Computing and Mathematical (ICPCM2023)
|
|
---|---|---|
Article Number | 01081 | |
Number of page(s) | 5 | |
DOI | https://doi.org/10.1051/matecconf/202439501081 | |
Published online | 15 May 2024 |
The realistic dilemma and path choice of cultural and creative development on college campus
Harbin University of Commerce, China
* Corresponding author: Renli123@163.com
Campus cultural and creative products are not only an important carrier of campus culture and image communication, but also carry out the connotation of campus culture communication with other universities and cities. A small number of well-known colleges and universities can bring their own Intellectual Property (IP) because of their popularity. As for ordinary schools how to enhance the “cultural output” and commercialization by virtue of their own cultural and creative products is an urgent problem. The successful practice of IP commercialization in Forbidden City can provide useful reference. The study innovatively puts forward the idea of “new cultural creation” to empower traditional cultural creation, focusing on the core of cultural and creative IP construction, improving the cycle of cultural creation product chain to stimulate the endogenous power; schools to provide strong basic support; relying on the regional cultural industry to promote the development of cultural creation in colleges and universities is a very good path to choose. choice.
Key words: Cultural and creative industry / Campus cultural and creative / Cultural and creative IP / Product chain
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.