| Issue |
MATEC Web Conf.
Volume 375, 2023
21st International Conference Diagnostics of Machines and Vehicles “Hybrid Multimedia Mobile Stage”
|
|
|---|---|---|
| Article Number | 02005 | |
| Number of page(s) | 10 | |
| Section | Selected Problems of Transport and Logistics of Hybrid Multimedia Mobile Stages | |
| DOI | https://doi.org/10.1051/matecconf/202337502005 | |
| Published online | 08 February 2023 | |
System of Distribution of Cosmetic Products on Polish Market on Example of Selected Company in Safety and Quality of Products Aspect
Military University of Technology, Faculty of Security, Logistics and Management, 2 gen. S. Kaliski Street, PL-00908 Warsaw, Poland
* Corresponding author: slawomir.augustyn@wat.edu.pl
The distribution system of a selected company was analysed against the background of the cosmetics market in Poland, indicating changes in distribution channels. The profile of the company was presented, describing the company’s statutory objectives, organizational structure, distribution channels, product catalogue and control and quality system. An analysis of the distribution of competing companies was carried out, indicating their market position. An assessment of the selected company was made, indicating its strengths and weaknesses and formulating opportunities and threats. Directions for the development of the distribution system of the enterprise under analysis were proposed including in terms of product safety and quality.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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