MATEC Web Conf.
Volume 339, 2021International Conference on Sustainable Transport System and Maritime Logistics (ISTSML 2021)
|Number of page(s)||9|
|Published online||02 July 2021|
Problems of the formation of marketing communications in the field of management of logistics systems
Batumi Shota Rustaveli State University, 32/35 Rustaveli/Ninoshvili st. Batumi, 6010, Georgia
* Corresponding author: firstname.lastname@example.org
The article considers the problems in the field of logistic system management and analyzes the role of marketing communications in solving these problems. Based on the research, it was found that marketing communications can improve the connections established between the individual links of the logistics chain, which determines the effectiveness of the entire economic system and the degree of integration. Relevant research has not been conducted yet in the country, therefore, effective utilization of the concluded recommendations will help to raise the level of management of transport hubs in Georgia. The results of the study can be used by companies working in the field of international maritime transport, air, rail and road. It is assumed that if European and Asian producers increase the shipment of their products through our country from Europe to Asia or vice versa, the effective use of Georgia’s transit capacity (function) will be guaranteed. The methodological basis of the article is bibliographic studies of Georgian and foreign scientists in the field of logistics systems management and marketing, data collection, observation, survey (in-depth interview). The method of data collection is mainly used in local logistics companies, where the situation with the use of marketing communications was analysed.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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