Innovative Approach to Sustainable Mobility and Transport Through Big Data From ICT – Pilot Study in Cracow, Poland

Cracow University of Technology, 24 Warszawska str., Krakow, 31-155, Poland

^* Corresponding author: lzakowsk@pk.edu.pl

Abstract

New challenges of urban transport are connected to sustainability, the growing urban population globally, life quality and quality of urban environment, reduction of pollution and energy consumption. Sustainable urban mobility is no more dependent only on passenger transport efficiency, but also on transport accessibility of commuting services, acceptable level of comfort, safety and security of urban public transport and many more. Although a huge amount of data are available from modern communication services, the question of how to use those big data efficiently to improve urban mobility is unknown. Positive changes of mobility attitudes and travel behavior of citizens are going slowly, which means that personal motivation do not follow big data availability. This motivation is dependent on quality of public transport offer and services, among which information services are suspected to play a crucial role. Modern ICT methods of transport information delivery are based on Internet and social media, which through commonly used mobile devices are available at every stage of journey. In this article authors try, based on the pilot survey, to check how young Krakow citizens use social media in every day travels and commuting. The overall goal of the author’s study is to answer the question: how to use big data coming from ICT in order to upgrade urban transport sustainability.