MATEC Web Conf.
Volume 228, 20182018 3rd International Conference on Circuits and Systems (CAS 2018)
|Number of page(s)||5|
|Section||Management Science and Engineering|
|Published online||14 November 2018|
A Study on E-service Quality Dimensions for Online Travel Agencies
School of Management, Shanghai University, 200444, Shanghai, China
With increasingly intense competition among online travel agencies, e-service quality has received widespread attention as a fundamental determinant for OTAs to stand out. This study takes a careful look into the underlying dimensions of e-service quality by using quantitative data collection method. Four core dimensions, namely Interactive Service Quality, Ease of Use, Information Quality, as well as Visual Appeal are identified as a result of factor analysis. In addition, important managerial implications with regard to this finding are discussed.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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