MATEC Web Conf.
Volume 228, 20182018 3rd International Conference on Circuits and Systems (CAS 2018)
|Number of page(s)||5|
|Section||Management Science and Engineering|
|Published online||14 November 2018|
Research on Hotel E-commerce Application Base on Convention and Exhibition Economy
School of Management, Shanghai University, 200444 Baoshan Shanghai, China
a Corresponding author: firstname.lastname@example.org
Convention and Exhibition Economy provides the new impetus for the development of hotel e-commerce. On the basis of theory related to Convention and Exhibition Economy, this paper expounds the connection between Convention and Exhibition Economy and the hotel e-commerce, then using the factor analysis method to study the hotel convention-class e-commerce usability evaluation indexes, finally the five common factors are extracted. The analysis shows that the hotel convention-class usability is influenced by the service efficiency, security assurance, operability, understandability, aesthetic effect, according to these indicators as well as the current situation of the development of the hotel exhibition business, some related suggestions are put forward in order to provide certain reference for the development of the hotel e-commerce.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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