| Issue |
MATEC Web Conf.
Volume 228, 2018
2018 3rd International Conference on Circuits and Systems (CAS 2018)
|
|
|---|---|---|
| Article Number | 04001 | |
| Number of page(s) | 5 | |
| Section | Physics and Materials Engineering | |
| DOI | https://doi.org/10.1051/matecconf/201822804001 | |
| Published online | 14 November 2018 | |
Material Cost Advantage and Development of Small Printing Industry: Based on the Case of Xinhua Phenomenon
1
School of Economics & Business Administration, Central China Normal University, Wuhan, China
2
School of Agricultural Economics and Rural Development, Renmin University of China, Beijing, China
* Corresponding author: w141l@126.com
Based on the survey of small printing industry in Beijing, Xi’an and Zhengzhou, this paper analyses the development of Xinhua Phenomenon as one case of Rural Migration Entrepreneurship and find that group culture is an important factor to promote the development of Xinhua Phenomenon. Through the econometric analysis, the research finds that Xinhua printing group offers better services than non-Xinhua group to gain the material cost advantage and promote the development of Xinhua Phenomenon.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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