MATEC Web Conf.
Volume 227, 20182018 4th International Conference on Communication Technology (ICCT 2018)
|Number of page(s)||5|
|Section||Management Science and Engineering|
|Published online||14 November 2018|
Research about the Effect of Company Name on Investor Recognition and Company Value
Nanjing University of Science and Technology, School of Economics and Management, 210094 Nanjing, China
a Yuqi Deng: email@example.com
In order to study the impact of company name on investor recognition and company value, this article constructs a set of evaluation system of the company name according to the Chinese way about thinking and Chinese characters from the terseness, smooth, moral and recognition, then I grade the listed companies. This article makes the comprehensive evaluation on behalf of the company name, the number of shareholders, the average number of shares hold by an owner and the institutional investors holding on behalf of the investor recognition, then makes the tobin’s Q and price-to-book on behalf of the company value. Afterwards, this article sets up a fixed effect panel regression model. The empirical research shows that: if the company’s name is concise, easy to pronounce, easy to remember and has a good moral, the company will have the higher investor recognition, and higher valuations.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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