MATEC Web Conf.
Volume 216, 2018X International Scientific and Technical Conference “Polytransport Systems”
|Number of page(s)||6|
|Section||Transportation Management and Transport Economy|
|Published online||17 October 2018|
Modern approaches to product competitiveness evaluation for companies of various industries
Siberian Transport University, 630049 Novosibirsk, Russia
* Corresponding author: email@example.com
This study is aimed at forming modern approaches to product competitiveness evaluation for companies of various industries. Relevant task is to obtain a quantitative evaluation parameter for product competitiveness that enables to adequately compare competing products. The study was performed using the methods of systems and structural analysis, strategic modeling and general principles of economic studies. The paper includes review of the existing approaches to product competitiveness evaluation based on its qualitative and quantitative assessment. Key groups of parameters that effect competitiveness of the manufactured product were determined, and an approach based on Harrington desirability function was suggested for its evaluation.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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