| Issue |
MATEC Web Conf.
Volume 212, 2018
2018 International Scientific Conference “Investment, Construction, Real Estate: New Technologies and Special-Purpose Development Priorities” (ICRE 2018)
|
|
|---|---|---|
| Article Number | 08006 | |
| Number of page(s) | 7 | |
| Section | Economics and Investment Attractiveness | |
| DOI | https://doi.org/10.1051/matecconf/201821208006 | |
| Published online | 15 October 2018 | |
The impact of the company’s patents on the value of its brand
1
Irkutsk National Research Technical University, 664074, Lermontova str., 83, Irkutsk, Russia
2
Plekhanov Russian University of Economics, 117997, Stremyanny lane, 36, Moscow, Russia
* Corresponding author: dama83@mail.ru
The approach to assessing the impact of the number of effective patents on inventions registered by the company on the value of its brand is considered in this paper. In current conditions of turbulent economic development, the issue of value of the objects of intellectual property created by the company is often raised, since the value of such an object can be higher than the funds contributed to the charter capital. For high-tech companies, this imbalance can persist in the maturity stage. All these parameters define the relevance of the research. In the paper, statistical analysis of the ten most expensive companies in the world is performed, and a model of links between the value of the company and the number of intellectual property objects is built, that has revealed the independence of the brand value of the company. Based on the received economic and mathematical parameters, created on the basis of statistical data, the conclusions have been generated.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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