| Issue |
MATEC Web Conf.
Volume 177, 2018
The 5th International Seminar on Ocean and Coastal Engineering, Environmental and Natural Disaster Management (ISOCEEN 2017)
|
|
|---|---|---|
| Article Number | 01025 | |
| Number of page(s) | 7 | |
| DOI | https://doi.org/10.1051/matecconf/201817701025 | |
| Published online | 04 July 2018 | |
Identification of factors influence to complétion of adoption procès of ecolabel in fisheries product
1
Industrial Engineering Department, Engineering Faculty, Diponegoro University Jl. Prof. Soedharto, SH, Tembalang Central, Java,, Semarang,
Indonesia 50275
2
Industrial Engineering Department, Engineering Faculty, Diponegoro University Jl. Prof. Soedharto, SH, Tembalang Central, Java,, Semarang,
Indonesia 50275
3
Industrial Engineering Department, Engineering Faculty, Diponegoro University Jl. Prof. Soedharto, SH, Tembalang Central, Java,, Semarang,
Indonesia 50275
4
Industrial Engineering Department, Engineering Faculty, Diponegoro University Jl. Prof. Soedharto, SH, Tembalang Central, Java,, Semarang,
Indonesia 50275
5
Naval Architecture and shipbuilding Department, School of Vocational, Diponegoro University Jl. Prof. Soedharto, SH, Kampus Undip, Tembalang Central, Java,, Semarang,
Indonesia 50275
*
Corresponding author: ratna.tiundip@gmail.com
This study aims to determine what factors affect consumers in the process of adoption of eco-label on fishery products and provide program recommendations to improve eco-label adoption. The study used primary data through the questionnaire in a Likert scale 1-5 to 200 respondents in Semarang City, Central Java Indonesia. The process of adoption of eco-label is divided into two phases: initiation of adoption process and completion of the adoption process, the discussion focus on completion phase. Hypothesis testing is done by multiple linear regression analysis. The results indicate that in the phase of completion of the adoption process, consumer buying intention and consumer experience is moderator variable that has the greatest influence to accelerate the completion of the adoption process.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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