| Issue |
MATEC Web Conf.
Volume 176, 2018
2018 6th International Forum on Industrial Design (IFID 2018)
|
|
|---|---|---|
| Article Number | 03002 | |
| Number of page(s) | 3 | |
| Section | Information Technology and Cloud Design Service Platform | |
| DOI | https://doi.org/10.1051/matecconf/201817603002 | |
| Published online | 02 July 2018 | |
On the Reconstruction of Advertising Ethics in the New Media Era
Cnetral South University, Visual Communication and Digital Media Design Department, 410083
Changsha Hunan, China
* Corresponding author: a 24376543@qq.com
The advent of the “new media era” has greatly promoted the reform and development of the advertising industry, while it has also made the entire advertising industry field face some new difficulties. Among them, the loss of advertising ethics is one of the core issues to be solved urgently. In the process of the development of new media advertising, there are endless ethical anomie phenomena. Therefore, how to propose countermeasures against problems and propose strategies for reconstructing advertising ethics from the above aspects in the new media era is a theoretical category that this article focuses on.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.