The Design of E-Commerce System in the Shrimp Paste Industry using the Method of Structured Analysis and Design Technique (SADT) to Increase Marketing

¹ Sistem Informasi, Program Studi Sistem Informasi, Universitas Jember (UNEJ), Jl. Kalimantan 37, Jember 68121, Indonesia
² Institute for Computing and Information Science, Radbound University Comenisulaan 4, 6525 HP Nijmegen The Netherlands
³ Advances Informatics School, Universiti Teknologi Malaysia, Level 5, Menara Razak, Jl. Sultan Yahya Petra, 54100 Kuala Lumpur Malaysia

^* Corresponding author: yanuar_pssi@unej.ac.id

Abstract

The E-Commerce system in the shrimp paste industry is designed to increase the marketing and branding of Payangan shrimp paste. The shrimp paste produced by KUB (Kelompok Usaha Bersama—Business Group) and Poklahsar (Kelompok Pengolah Pemasaran—Marketing Processing Group) consisting of a number of joint household industries is yet to meet the sales number set. Shrimp paste has several variants, such as the processed one, the raw one and one in the form of powder which constitute the result of the development of maritime research group of Universitas Jember. The target market of the product is both national and international, especially for the powder shrimp paste which is the recent innovation of the maritime research group. It is considered to be a possibility to increase the sales figures and to decrease the marketing costs by optimizing the use of the internet. In order to do so, a system should be design using Structured Analysis and Design Technique (SADT) to build an e-commerce application. It is expected that the E-Commerce application can increase the sales of the shrimp paste and reach a wider number of consumers.