| Issue |
MATEC Web Conf.
Volume 154, 2018
The 2nd International Conference on Engineering and Technology for Sustainable Development (ICET4SD 2017)
|
|
|---|---|---|
| Article Number | 01075 | |
| Number of page(s) | 4 | |
| Section | Engineering and Technology | |
| DOI | https://doi.org/10.1051/matecconf/201815401075 | |
| Published online | 28 February 2018 | |
Quantitative analytical hierarchy process to marketing store location selection
Industrial Engineering Department, Universitas Islam Indonesia, 55501, Yogyakarta
* Corresponding author: harwati@uii.ac.id
The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the references: distance to location, competition level with competitor, number of potential customer, and location rent cost. Quantitative data is used to determine the optimum location with AHP method. Quantitative data are preferred to avoid inconsistency when using expert opinion. The AHP result optimum location among three alternatives places.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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