Enhancing Student’s Understanding in Entrepreneurship Through Business Plan Simulation

¹ Faculty of Business Management, Kolej Universiti Agrosains Malaysia, Melaka, Malaysia
² Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia, Melaka, Malaysia

Abstract

Business Plan is an important document for entrepreneurs to guide them managing their business. Business Plan also assist the entrepreneur to strategies their business and manage future growth. That is why Malaysian government has foster all Higher Education Provider to set entrepreneurship education as compulsory course. One of the entrepreneurship education learning outcome is the student can write effective business plan. This study focused on enhancing student’s understanding in entrepreneurship through business plan simulation. This study also considers which of the factor that most facilitate the business simulation that help the student to prepare effective business plan. The methodology of this study using quantitative approach with pre-and post-research design. 114 students take part as respondent in the business simulation and answer quantitative survey pre-question and post question. The crucial findings of this study are student characteristic factor after playing the simulation contribute much on facilitate business plan learning. The result has shown that the business plan simulation can enhance undergraduate student in understanding entrepreneurship by preparing effective business plan before opening new startup.