MATEC Web of Conferences
Volume 150, 2018Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017)
|Number of page(s)||6|
|Section||Education, Social Science & Technology Management|
|Published online||23 February 2018|
The Moderating Role of Risk Perception on The Relationship Between Satisfaction and Repurchase Intention of Bottled Water in Nigeria: A Research Proposition
Graduate School of Business, Universiti Sains Malaysia (USM), 11800, Pulau, Pinang, Malaysia
There has been a surge of bottled water consumption globally to date. This phenomenon requires investigation on why consumers intend to repeat purchase the product. While past literature has applied Oliver’s expectation disconfirmation theory (EDT) to explain the link between customer satisfactions (CS) and repurchase intention (RI), other studies have reported conflicting findings. Thus, this study argues that risk perception (RP) should be added as a moderating variable between CS-RI which should improve our understanding of the RI behaviour in the context of EDT, bottled water consumption, policy and marketing strategy research. A new framework is proposed to explain the role of RP in EDT, with the aim of stimulating further enquiry.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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