MATEC Web of Conferences
Volume 150, 2018Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017)
|Number of page(s)||5|
|Section||Education, Social Science & Technology Management|
|Published online||23 February 2018|
Modelling Students’ Experience Towards the Development of Alumni Involvement and Alumni Loyalty
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), Malaysia
2 School of Human Development and Technocommunication, Universiti Malaysia Perlis (UniMAP), Malaysia.
* Corresponding author: firstname.lastname@example.org
The purpose of this study is to investigate the influence of students’ experience towards the development of alumni involvement and alumni loyalty in Malaysia. This study utilized the survey (questionnaire) method. Data are gathered from 347 respondents in one of the Public Higher Educational Institution (PHEI) in Malaysia. Results presented that students in this institution have low levels of alumni involvement (mean=1.23) and alumni loyalty (mean=1.76). Results also presented that in this institution, students’ experience is significantly related to alumni involvement (β=.42, p<.01) and alumni loyalty (β=.57, p<.01). This study contributed some new knowledge which can be channelled to all PHEIs in Malaysia to improve the level of alumni involvement and alumni loyalty. Good experience of students can be cultivated by improving several aspects on managerial side. Some recommendations to increase the level of students’ experience are discussed.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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