Modelling Students’ Experience Towards the Development of Alumni Involvement and Alumni Loyalty

U. N. Saraih; Nor Irwani Abdul Rahman; Norshahrizan Noordin; Sayang Nurshahrizleen Ramlan; Razli Ahmad; Mohd Fo’ad Sakdan; M. Harith Amlus

doi:10.1051/matecconf/201815005050

All issues

Volume 150 (2018)

MATEC Web of Conferences, 150 (2018) 05050

Abstract

Open Access

Issue		MATEC Web of Conferences Volume 150, 2018 Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017)


Article Number		05050
Number of page(s)		5
Section		Education, Social Science & Technology Management
DOI		https://doi.org/10.1051/matecconf/201815005050
Published online		23 February 2018

MATEC Web of Conferences 150, 05050 (2018)

Modelling Students’ Experience Towards the Development of Alumni Involvement and Alumni Loyalty

U. N. Saraih¹^*, Nor Irwani Abdul Rahman¹, Norshahrizan Noordin¹, Sayang Nurshahrizleen Ramlan¹, Razli Ahmad², Mohd Fo’ad Sakdan² and M. Harith Amlus¹

¹ School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), Malaysia
² School of Human Development and Technocommunication, Universiti Malaysia Perlis (UniMAP), Malaysia.

^* Corresponding author: ummi@unimap.edu.my

Abstract

The purpose of this study is to investigate the influence of students’ experience towards the development of alumni involvement and alumni loyalty in Malaysia. This study utilized the survey (questionnaire) method. Data are gathered from 347 respondents in one of the Public Higher Educational Institution (PHEI) in Malaysia. Results presented that students in this institution have low levels of alumni involvement (mean=1.23) and alumni loyalty (mean=1.76). Results also presented that in this institution, students’ experience is significantly related to alumni involvement (β=.42, p<.01) and alumni loyalty (β=.57, p<.01). This study contributed some new knowledge which can be channelled to all PHEIs in Malaysia to improve the level of alumni involvement and alumni loyalty. Good experience of students can be cultivated by improving several aspects on managerial side. Some recommendations to increase the level of students’ experience are discussed.

This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).

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