MATEC Web of Conferences
Volume 150, 2018Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017)
|Number of page(s)||5|
|Section||Education, Social Science & Technology Management|
|Published online||23 February 2018|
Motivational Factors in Privacy Protection Behaviour Model for Social Networking
Center for Teaching and Learning, Universiti Teknikal Melaka, Universiti Teknikal Melaka, 76100 Durian Tunggal, Melaka
2 Information Security and Networking Research Group (InForSnet), Center for Advanced Computing Technology, Faculty of Information Technology and Communication, Universiti Teknikal Melaka, 76100 Durian Tunggal, Melaka
* Corresponding author: email@example.com
This study aims to investigate the determinants of the privacy protection behaviour strategies that been employed by users while utilising SNSs. By understanding the determinants of privacy protection will be able to generate awareness that can protect users and allow them to confidently impose their self-control through the execution of privacy protection behaviour strategies. The finding has shown that there was a significant relationship of perceived severity, perceived vulnerability, response efficacy and self-efficacy towards information privacy concern as well as a significant relationship of information privacy concern and privacy protection behaviour strategies. This research is crucial as it serves as a guide that provides instructions and guidelines that help users of SNSs to keep their privacy intact.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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