MATEC Web Conf.
Volume 134, 201718th International Scientific Conference - LOGI 2017
|Number of page(s)||6|
|Published online||08 November 2017|
Online Reputation in Automotive
University of Žilina, Faculty of Management Science and Informatics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
* Corresponding author: firstname.lastname@example.org
This paper deals with the issue of online reputation, namely the social networking profile of businesses. Selected companies in the automotive industry through social profiles communicate with their customers, the public and they trying to improve their name and the name of their products in the public eye. Online reputation analysis was carried out to determine the current situation on the territory of Slovakia. On the basis of the data found, measures were proposed to improve the current state and reputation of automotive companies. Recommendations suggested by the findings can be used on any market to improve the current state and increase the competitiveness of automotive companies.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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