| Issue |
MATEC Web Conf.
Volume 112, 2017
21st Innovative Manufacturing Engineering & Energy International Conference – IManE&E 2017
|
|
|---|---|---|
| Article Number | 09005 | |
| Number of page(s) | 6 | |
| Section | Industrial and Product Management, Quality and Evaluation | |
| DOI | https://doi.org/10.1051/matecconf/201711209005 | |
| Published online | 03 July 2017 | |
Organisational strategy in industry
1 Technical University of Cluj Napoca, Department of Management and Economic Engineering, Cluj Napoca, Romania
2 Holon Institute of Technology, Faculty of Technology Management, Holon, Israel
3 Technical University of Cluj Napoca, Department of Management and Economic Engineering, Cluj Napoca, Romania
* Corresponding author: cristina.feniser@mis.utcluj.ro
Organizational strategy is a comprehensive topic debated in the literature and is widely recognized the critical role that the survival of their enterprises regardless of the type. Information on the strategic behaviour of enterprises in industry is limited.
A study was conducted in order to explore the types of strategy adopted by managers of small enterprises in the industry. The analysis is based on the typology of strategies undertaken by Miles and Snow. Three dimensions are covered: product, customers and competition. The obtained data was analysed using quantitative techniques to find out whether the independent variables chosen are predictors of how managers fulfil the role of strategist.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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