| Issue |
MATEC Web Conf.
Volume 112, 2017
21st Innovative Manufacturing Engineering & Energy International Conference – IManE&E 2017
|
|
|---|---|---|
| Article Number | 09002 | |
| Number of page(s) | 6 | |
| Section | Industrial and Product Management, Quality and Evaluation | |
| DOI | https://doi.org/10.1051/matecconf/201711209002 | |
| Published online | 03 July 2017 | |
Some aspects regarding the relationship between consumer and Industrial Design
Politehnica University of Bucharest, Department of Manufacturing Engineering, 313 Splaiul Independentei, Bucharest 060042, Romania
* Corresponding author: andrei.dumitrescu@upb.ro
The product manager, as the leader of product-related activities, has the task of identification the product’s main features that will distinguish it on the market. Some of these will be related to the industrial design. This paper presents the results of an experiment designed to explore the relationship between consumer and industrial design. The experiment addressed issues like the consumer’s awareness of industrial design, its influence on product assessment, etc.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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