MATEC Web Conf.
Volume 106, 2017International Science Conference SPbWOSCE-2016 “SMART City”
|Number of page(s)||11|
|Section||8 Organization and Planning of Construction Works and Municipal Facilities|
|Published online||23 May 2017|
Adaptation of functional systems theory for the operative analysis of information flow
Moscow State University of Civil Engineering, Yaroslavskoeshosse, 26, Moscow, 129337, Russia
* Corresponding author: email@example.com
The article is dedicated to the features of the development of the information economy, which relies on high technology to further the continuity of the information flow, and therefore the business continuity of individual economic entities. In particular, the authors suggest modifying and optimizing the process of transmission and processing of data within a single marketing system based on the theory of functional systems. The authors give a description of the functioning of the info graphics model for marketing information system, which allows to structure the external input information at two flows at the first stage, and at the second - to create a database of relative indicators to forecast the activity of the company as a whole. Author research was conducted in the marketing sector, a separate organization. Moreover, under the marketing researches is the systematic gathering, processing and analysis of data about issues relating to marketing products and services, competition, consumers, prices, opportunities of the company and others, oriented to specification of available data or to obtaining new information to make managerial decision. Also changes in political, legal, economical, scientific and technological, demographical and other conditions of operation of an enterprise are targets of market research.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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