Research into Behaviour Patterns Typical for Consumers of Construction Material as the Mission of Ecological Management

¹ Moscow State University of Civil Engineering, 129337 Yaroslavskoye shosse 26, Moscow, Russia
² Kozma Minin Nizhny Novgorod State Pedagogical University (Minin University), 603950 Ul’yanova str. 53, Nizhny Novgorod, Russia

^* Corresponding author: ivanovazi@mail.ru

Abstract

The objective of the co-authors is to study the motivation of purchasers of construction/finishing materials and the criteria that govern their selection. No systemic studies of consumer behavioral models and stereotypes in respect of residential housing have been performed so far. However, the environmentally determined management techniques, applicable to the production of building materials and construction of residential housing, are highly relevant both worldwide and in the Russian Federation. The co-authors have developed an original research methodology, drafted a questionnaire, and conducted a pilot survey. Its findings have proven that the price and quality of construction materials are the main factors that influence the decision making process in favor of particular items. Mere 14% of the respondents chose environmental friendliness as the decision making criterion. The findings of the focus group projects have also proven the trustworthiness of the stereotypes and behavioral models identified by the co-authors. The co-authors make a conclusion that further sociological surveys are needed to implement the patterns of environmentally determined management and to influence the value paradigms of the population.