MATEC Web Conf.
Volume 68, 20162016 The 3rd International Conference on Industrial Engineering and Applications (ICIEA 2016)
|Number of page(s)||4|
|Published online||01 August 2016|
Design and Validation of Affective Warning Pictorial on Cigarette Labels
Department of Industrial Engineering, Faculty of Engineering, Chulalongkorn University, Bangkok, Thailand
The purpose of present study were to design and validate affective warning pictorials for cigarette label in Thailand. Brainstorming and survey techniques were used to collect the idea of possible warning pictorials. All ideas were grouped for finding candidated pictorials. Then, primary sixty warning pictorials were collected and equally classified into three affective warning pictorial groups as positive, neutral, and negative. Sixty Thai male engineering students participated in affective validation of warning pictorials using SAM rating. The International Affective Picture System (IAPS) was used to manipulate the affective state of participants to neutral affective state before the experiments. The results revealed that all affective warning pictorials were successfully evoked target affective states on participants. After refining, thirty affective warning pictorials were provided as positive, neutral, and negative affective warning pictorials for using on cigarette labels. Implications on the affective warning pictorials design and validation.
© The Authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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