Research on the thinking path of enterprise management in the era of big data

Qilu Normal University, China Shangdong 250013

Abstract

With the acceleration of economic globalization, enterprise internationalization deepen and capital supply chain extension, Chinese enterprises will inevitably was involved in the economic tide to, the business was information and data of the high-frequency explosive growth. At the same time, the rapid expansion of the management network and the management functions of the cross redundancy is serious, so that the enterprise management, decision-making, execution are subjected to tremendous impact. Big data era has arrived, companies need new management ideas and solutions to cope with the challenges of the new situation. This article embarks from the enterprise management under the background of big data, according to three aspects: production, marketing, transportation, a full range analysis to in the era of big data for scientific and effective management planning, provide strong management support for the development of enterprises.