| Issue |
MATEC Web of Conferences
Volume 44, 2016
2016 International Conference on Electronic, Information and Computer Engineering
|
|
|---|---|---|
| Article Number | 01006 | |
| Number of page(s) | 5 | |
| Section | Computer, Algorithm, Control and Application Engineering | |
| DOI | https://doi.org/10.1051/matecconf/20164401006 | |
| Published online | 08 March 2016 | |
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group
Business School, Nanjing Xiaozhuang University, Nanjing City, China
a Corresponding author: kitupfor@163.com
A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonably with Evergrande group as the example. And finally, main procedures of the method are summarized.
© Owned by the authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.