MATEC Web of Conferences
Volume 44, 20162016 International Conference on Electronic, Information and Computer Engineering
|Number of page(s)||5|
|Section||Computer, Algorithm, Control and Application Engineering|
|Published online||08 March 2016|
Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group
Business School, Nanjing Xiaozhuang University, Nanjing City, China
a Corresponding author: firstname.lastname@example.org
A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonably with Evergrande group as the example. And finally, main procedures of the method are summarized.
© Owned by the authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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