MATEC Web of Conferences

Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement

Abul Kalam, Goi Chai Lee and Tiong Ying Ying

MATEC Web Conf., 377 (2023) 02004

Published online: 17 April 2023

DOI: 10.1051/matecconf/202337702004

Abul Kalam

Goi Chai Lee

Tiong Ying Ying

Articles written by ALL the selected authors (AND)

Articles written by ANY OF the selected authors (OR)