How Axiomatic Design can promote creativity in the design of new products António Gabriel-Santos, Alberto Martinho, João Fradinho, Miguel Cavique, Pedro Sousa-Santos, António Gonçalves-Coelho and António Mourão MATEC Web Conf., 112 (2017) 09010 Published online: 03 July 2017 DOI: 10.1051/matecconf/201711209010