MATEC Web of Conferences

The Impact of Brand Awareness and Customer Experience on the Brand Loyalty of MI

Yang Zhao, Tong Tong, Guanchu Li, Shuang Ma and Lin Wang

MATEC Web Conf., 100 (2017) 05025

Published online: 08 March 2017

DOI: 10.1051/matecconf/201710005025

Yang Zhao

Tong Tong

Guanchu Li

Shuang Ma

Lin Wang

Articles written by ALL the selected authors (AND)

Articles written by ANY OF the selected authors (OR)