AI-Enhanced Content Marketing for Sustainability: A Theoretical Perspective on Eco-friendly Communication StrategiesChennakeshi Ganesh, Nagaraju Podila, G. Bharani Krishna Vamsi, Ch. Mallikarjuna Rao and Nitin BhardwajMATEC Web Conf., 392 (2024) 01045DOI: https://doi.org/10.1051/matecconf/202439201045