Articles citing this article

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Cited article:

International experience in accounting for marketing expenses

Iryna Zamula, Iryna Sadovska, Tetiana Hnatieva and Halyna Tkachuk
Ukrainian Journal of Applied Economics and Technology 2024 (3) 47 (2024)
https://doi.org/10.36887/2415-8453-2024-3-8

The impact of executive board gender diversity, R&D investment, marketing expenses on company performance in the healthcare industry

Anthony S. C. Tsui, Bernard Lee and Oliver H. M. Yau
Journal of Transnational Management 27 (1) 3 (2022)
https://doi.org/10.1080/15475778.2022.2051397

The Effect of Marketing Investment on Firm Value and Systematic Risk

Musaab Mousa, Saeed Nosratabadi, Judit Sagi and Amir Mosavi
Journal of Open Innovation: Technology, Market, and Complexity 7 (1) 64 (2021)
https://doi.org/10.3390/joitmc7010064

Mediating Effect of Corporate Social Responsibility in the Relationship between Innovation and Firm Value

Tülin URAL, Songül KAKİLLİ ACARAVCI, Oğuz OYPAN and Yunus KARAÖMER
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 14 (2) 479 (2019)
https://doi.org/10.17153/oguiibf.516637