Articles citing this article

The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).

Cited article:

Beyond traditional consumer research - current adoption and next steps for neuromarketing

Pratik B Puprediwar and Dr. POORNIMA TAPAS
Management 28 (2) 70 (2024)
https://doi.org/10.58691/man/193031

A study of neuromarketing techniques for proposing cost effective information driven framework for decision making

Rupali Gill and Jaiteg Singh
Materials Today: Proceedings 49 2969 (2022)
https://doi.org/10.1016/j.matpr.2020.08.730