Personalizing the E-Commerce – Experience: A Recommendation System

¹ Department of Computer Science and Engineering, KG Reddy College of Engineering & Technology, Hyderabad, Telangana, India
² Department of IT, GRIET, Hyderabad, Telangana, India
³ Lovely Professional University, Phagwara, Punjab, India.

^* Corresponding author:

Abstract

You In the fiercely competitive landscape of the E-Commerce industry, the significance of Personalization cannot be overstated when it comes to retaining customers and bolstering revenue streams. Employing a recommendation system proves to be a highly efficacious strategy for achieving this personalization objective, as it furnishes users with pertinent product suggestions tailored to their preferences and behaviors. The focal point of this project is the development of a recommendation system tailored for an E-commerce platform, poised to elevate user experiences and amplify sales. Our methodology involves a comprehensive analysis of user data coupled with the application of machine learning algorithms, all aimed at refining and optimizing the recommendation engine. The findings from our project unveil a marked advancement in both user engagement and conversion rates. Rigorous testing has underscored the substantial efficacy of personalized recommendations in reinforcing the competitive edge of E-commerce platforms. As the demand for personalized interactions continues to rise among consumers, our system is dedicated to delivering a seamless and customized shopping experience, fostering customer loyalty, and propelling sustainable business growth.