Personalized product ranking system for enhanced user experience

Department of Computer Science and Engineering Vardhaman College of Engineering Hyderabad, Telangana, India

^* Corresponding author: purisanthosh2002@gmail.com

Abstract

Businesses looking to engage and satisfy their online audience must prioritize the user experience in the quickly changing digital landscape. In order to address this challenge, this project proposes and implements a sophisticated algorithmic solution designed to produce extremely accurate and user-centric product rankings. This represents a groundbreaking approach. The system attempts to predict and present the most relevant product suggestions by meticulously considering a wide range of factors such as user preferences, historical interactions, product popularity trends, and user similarity metrics. Our methodology is distinguished by the use of a dynamic simulation environment in which user profiles, product categories, and interaction pat- terns are manipulated to replicate authentic real-world scenarios. The dynamic framework facilitates the comprehensive testing and optimization of customized ranking algorithms, guaranteeing their flexibility in response to changing user preferences and behaviors. The project’s effectiveness is evaluated using precise evaluation metrics that offer quantitative information about how well the system understands and responds to each unique user’s preference, ultimately resulting in a more fulfilling and rich online shopping or content consumption experience.