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Cited article:

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The Role of Marketing in the Management of Health Services: the Case of the Madalena Clinic Group

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Applying Digital Advertising in Food and Beverage Industry for McDonald’s with Marketing 5.0 Approach

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E3S Web of Conferences 426 02009 (2023)
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Marketing 5.0: An Empirical Investigation of Its Perceived Effect on Marketing Performance

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Marketing and Management of Innovations 13 (4) 55 (2022)
https://doi.org/10.21272/mmi.2022.4-06