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Cited article:

Competitiveness characteristics of agri-food products – what does the consumer choose? (Case of Georgia)

Nino Talikadze and Eter Kharaishvili
Innovative Marketing 18 (1) 195 (2022)
https://doi.org/10.21511/im.18(1).2022.16

How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets

Ireneusz P. Rutkowski
Marketing of Scientific and Research Organizations 45 (3) 27 (2022)
https://doi.org/10.2478/minib-2022-0014