Motivational Preferences of the Managers in Production and Promotion of Innovative Materials and Technologies
Moscow State University of Civil Engineering, 129337 Yaroslavskoye shosse 26, Moscow, Russia
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The article discusses the results of the comparative analysis of motivational profiles of managers, who work in the construction industry with innovative materials and technologies. In Russian construction industry the innovative building materials and technologies are being introduced slowly because of many reasons: the absence of a clear state policy in construction industry, dependence on the estate market. The purchasing possibility of the population is low. However, the innovation requires an appropriate motivational spirit of managers: “Interest and usefulness”, “Creativity”, “Achievement”, “Variety and change”.
© The Authors, published by EDP Sciences, 2016
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