Hainan Technology and Business College, Haikou, China 570203
a Corresponding author: firstname.lastname@example.org
This paper adopts the methods of documentary, field investigation, logic analysis etc., and takes Hainan Li Miao nationality cultural custom, traditional sports and experiential sports tourism as research content to discuss design and dissemination of Li Miao nationality sports tourism image and puts forward workable ideas so as to provide a theoretical reference for sports tourism resources development of international tourist island.
Key words: sports tourism / image design / national culture dissemination / tourism resources development
© Owned by the authors, published by EDP Sciences, 2016
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